Hilton to quadruple presence in Saudi Arabia

Earlier this month, Hilton said that it plans to open over 50 new hotels across 10 of its brands within Saudi Arabia., according to Business Traveller, sistermagazine.

That decision, it says, makes Saudi the company’s largest pipeline market in Europe, the Middle East and Africa (EMEA).

Hilton currently operates 16 hotels in Saudi Arabia, including Waldorf Astoria Jeddah – Qasr Al Sharq, Conrad Makkah, and Hilton Riyadh Hotel and Residences.

Its development pipeline of more than 50 properties includes the introduction of new brands like LXR Hotels and Resorts, Canopy by Hilton, Embassy Suites by Hilton, and Hampton by Hilton.

Hilton has also announced a slew of new openings as it works towards the goal of building a portfolio of 75 trading properties across the country.

Hilton’s recent signings in the country include the introduction of its Conrad Hotels and Resorts brand into the Saudi capital of Riyadh. Conrad Riyadh Laysen Valley is set to open in 2025.

In partnership with Mashareq Investment, Hilton plans to bring its second Conrad Hotels and Resorts property to Saudi Arabia. The 170-key Conrad Riyadh Laysen Valley will be located opposite the city’s diplomatic quarter at the heart of the Laysen Valley development, one of Riyadh’s most prominent high-end, mixed-use real estate projects.

Hilton will also expand in secondary cities, with the recent signings in Abha where Hilton The Point Residences and Canopy by Hilton The Point are both due to open in 2026.

Both properties in Abha were signed with the Real Estate Development Fund Company. Hilton The Point Residences and Canopy by Hilton The Point will offer a number of facilities and feature a combined total of 250 guest rooms, suites, and residences. It will also feature an indoor pool, fitness centre, spa, multiple dining outlets, and a children´s pool. The two properties are adjacent to a mixed-use urban centre which will include waterparks, entertainment venues, live shows, entertainment-led food and beverage outlets and is located less than ten minutes from Abha International airport.

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This article is written by

Tijn Kramer