Riga and the promise of #Phygital

Riga promises that #Phygital will be an exciting success and a successful addition to live events

Resilience, a growth mindset and a close-knit community are solid foundations for success in adapting to a new reality. Latvians pride themselves on being agile, open to new experimentation, and taking on challenges. Capital city Riga is a real playground for innovation. In 2020 alone, an indoor festival became a musical picnic, a theater company produced its first TV show, and an abandoned construction site blossomed into an allotment. Surrender to circumstances was never an issue. Business, social life and cultural initiatives have simply taken on new forms. MEET RIGA and the organizers of the 5G Techritory forum welcome everyone who wants to discover the potential of the local event industry and the power of #phygital.

5G Techritory Forum – Proving that #Phygital can be as efficient and memorable as live events

5G Techritory brings together innovators, legislators and investors with a common interest in advancing the 5G ecosystem. The 2020 forum is proudly #phygital allowing participants to connect from the comfort of their home countries. Through the online platform powered by mitto.me, each participant can create their own program by choosing interesting topics at the most convenient times. Lectures, discussions and one-on-one meetings – it’s all possible. Riga is only an hour ahead of Central European time, convenient for live coverage from the Middle East and elsewhere.

Believing that the key to the future lies in collaboration, the organizers invited speakers and attendees from diverse backgrounds to encourage crossover and lightbulb moments in the industry. This year’s event features ministers, researchers, urban planners and other professionals, united by enthusiasm and a genuine passion for positive change. With an agenda designed to surprise, there is no risk of monotony at the conference.

As Lauris Morics, spokesperson for mitto.me and attendmice.com explains, “It all started with the Big Bang. NO. It all started when on-site events were no longer possible due to Covid-19 restrictions. We worked closely with event organizers to find new solutions and to adapt our registration platform for online events. It was crucial to give event visitors the same level of interaction and engagement as when attending live events. We combined the requirements of event organizers with our expertise in IT event management to create a platform that transmits the on-site event experience to online events. The platform functions as a social network while providing a high level of corporate identity and security. ”

The future is now – Latvian event industry presents new #phygital products

While fully embracing the latest technological developments, Latvia’s vendors have not forgotten the age-old charm of a live event. New products are designed to reflect and respect the new reality, while still providing a sense of place, high-quality networking experiences and memories to cherish. Think live tours, pop-up performances and cocktail gatherings. Anything can be arranged to connect and engage participants from around the world.

‘It will take some time to get back to normal and events will look different in the meantime. Virtual experiences can be just as effective as traditional in-person meetings and events, but they must be orchestrated differently. By working closely with our technology partners, we can help you organize a successful virtual event ‘, assures Janis Priede, sales director of the Radisson Blu Latvija Conference & SPA Hotel.

For participants who attend in person, large portions of the program may take place outside. In Riga, this could be an open-air museum, a rooftop or even an island – whatever best suits a client’s needs, corporate identity and purpose. The events industry is united in its willingness to adapt and innovate for health and safety.

Experience #Phygital events in Riga with the help of MEET RĪGA

5G Techritory and MEET RĪGA invite you to join the forum and get a first-hand experience of #phygital events. Registration is now open at www.5gtechritory.com/registration.

To organize a similar event in Riga, Aigars Smiltāns of MEET RĪGA is happy to help you by email at meet@liveriga.lv.

MeetRiga.com is a free one-stop shop for discovering the opportunities Riga has to offer. Suppliers need only fill out an online RFP to receive customized proposals directly to their inbox. Are you ready for #phygital? Because Riga already lives it.

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This article is written by

Tijn Kramer