The IRF’s new report, Maximizing the Value of Your Incentive Destination, explores how incentive buyers partner with suppliers to harness the motivational power of the destination in order to create lasting impact among attendees.
In September, the IRF in conjunction with Destination Canada, gathered a group of corporate incentive program owners and third-party incentive house executives from the US and UK who met in person in at the Le Chateau Frontenac in Quebec City, Canada. The group participated in roundtable discussions and shared their insights on the how to position and develop programming around a destination for impact, and how resources like Destination Management Organizations, Hoteliers, DMCs and others can be used to maximum effect.
“Authentic experiences that give a true sense of history and place create lasting memories for incentive travel participants,” said Stephanie Harris, IRF President. “In order to get to the truly unique elements of a destination, incentive travel planners need to work with DMOs, who are often underutilized by the incentive community, along with DMCs, and Hoteliers who have the knowledge, connections, and passion to make planning more efficient and the attendee experience richer.”
Insights shared by incentive travel buyers in Maximizing the Value of Your Incentive Destination include:
To view or download a copy of the full report, please visit Maximizing the Value of Your Incentive Destination webpage.
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