Thailand highlights MICE-campagne at Imex

TCEB launched ‘Thailand MICE to Meet You Year 2023’ campaign at IMEX Frankfurt 2023, spotlighting new products, tech solutions and support schemes

‘Thailand Convention & Exhibition Bureau (TCEB) is bringing to IMEX 2023 Frankfurt the optimism, enthusiasm, and collaborative spirit that have energised Thailand’s MICE industry since the normalisation of international travel. The Thai Team this year comprises seven destination management companies, 17 hotels and resorts, two venues, Thai Airways International, Thailand Incentive and Convention Association (TICA), and TCEB. Every member is determined to help planners craft an exceptional MICE experience and assist MICE travelers to have a magic MICE journey under the new TCEB campaign called “Thailand MICE to Meet You Year 2023”.’

TCEB President Mr. Chiruit Isarangkun Na Ayuthaya said: “IMEX Frankfurt is one of the most important MICE trade shows in the world and it is an excellent launch pad for our ‘Thailand MICE to Meet You Year 2023’ campaign. This campaign is aligned with the Thai Government’s tourism campaign called ‘Visit Thailand Year 2022– 2023: Amazing New Chapters’, which aims to promote Thailand’s soft power through the five F’s – food, fashion, festival, film, and fight. Fight refers to Muay Thai, the traditional Thai martial art that has gained much exposure lately, including a much-heralded debut at this year’s European Games. To support the launch of our campaign, we have assembled a Thai Team of diverse expertise and deep experience from 29 organisations. We look forward to meeting our friends and colleagues from around the world, and update everyone on the many exciting and fresh developments that will facilitate and fulfill every step of their MICE journey in Thailand.

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This article is written by

Tijn Kramer