IBTM World Barcelona, the first in-person event in the IBTM portfolio in two years, has been called a huge success by organizers with more than 30,000 pre-scheduled one-on-one business appointments and more than 7,000 attendees participating. one-on-one business meetings, networking meetings and education in Barcelona.
The satisfaction score reached 4.7 out of 5 during the three-day event, with many attendees sharing their optimism for the future.
More than 1,200 exhibiting companies from 70 countries around the world attended the three-day event, including the CVBs of Germany, Dubai Tourism, Istanbul, Cyprus, Czech Republic, Hungarian, Croatia and Norway, Atout France, Meet in Ireland, Lithuania, Turespana Convention Bureau (Spain), Hilton, Titanic Hotels, Hyatt and GL Events. In addition, several new exhibitors were present, such as the Montalbano Group, Manchester City Football Club, Sardinia Convention Bureau, Basquetour and The Celtic Collection.
Commenting on their experience at IBTM World Barcelona, Marina Pegoraro, Executive Account, Regione Autonoma Della Sardegna said: “IBTM World has always been important to the Sardegna region. Our partners have been able to reconnect with buyers and trade contacts and tell the world about the region. Attending the show has been invaluable for our exhibitors to help raise awareness for their brands as we recover from the pandemic together. We would not have missed the opportunity to be part of the first major meeting and business fair since the start of the crisis.”
Nick Tinker, Sales Manager at Event Solutions, Cvent, said: “We have had a positive experience overall, for example the fact that everyone is here proves how eager we were to get back together for in-person events.”
Ben Myatt Trenholm, Director Speakers and Conferences at Thinking Heads said: “Three years ago I didn’t have time to talk to all the people I wanted to speak in the time I got, so this year it made a lot more sense to have full conversations of 20 minutes to explain to my potential customers exactly what we do, and they also had the opportunity to explain exactly what they need.”
More than 1400
More than 1,400 high-quality Hosted Buyers attended from 72 countries, and nearly half were brand new to the IBTM portfolio, giving exhibitors more opportunities to do business with new contacts.
There were delegates from globally renowned agencies, companies and associations, including HelmsBriscoe, HPN Global, First Incentive Travel, HPN Global – World, Follow red Branding Experiences, Oriflame Cosmetics, Saudi Aramco, Citigroup Inc, BBVA France, Knauf, Pfizer, Michelin, General Motors; International Association for the Protection of Intellectual Property (AIPPI), China Electronics Chamber of Commerce, European Society of Cardiology.
