For more than 10 years this business magazine has been focusing on Meetings, Incentives, Congresses as well as Events and is the ultimate medium to reach the biggest players in this industry throughout the Netherlands. The magazine is filled with creative ideas for successful business meetings and congresses, ready cut and dried incentives as well as practical information for events. Since 2022, our platform has been elevated from the Netherlands to the entire Benelux market. With our new office in Belgium, our team now reaches and inform the entire Benelux MICE industry. Therefore, the language of our website and magazine has changed to English.
The MICE market is very interesting because of it`s high yield. It is complementary to the leisure market. As of right now, companies and business professionals are gaining more and more interest by the day in MICE trips. Already 40% of the Dutch market organizes MICE trips and over 52% of Dutch companies are planning to introduce these trips in the near future.
Interested in working together? Please browse our media-kit below: