Europe’s largest sports gaming festival is coming to MECC Maastricht. Eredivisie CV, DreamHack Sports Games and MECC Maastricht present GG DreamHack Sports (GG22) during the Whitsun weekend of June 4 and 5, 2022 in MECC Maastricht. GG22 brings together sports and gaming fans in a dynamic festival environment full of entertainment and sports gaming activities. GG22 will be the largest sports gaming festival in Europe with the KPN eDivision Finals as its first confirmed participating esports competition.
GG22 offers sports and gaming fans and enthusiasts the chance to translate their online gaming fun into a physical event filled with activities. During GG22 they will see the best professional esports players compete against each other, they can show off their skills in their favorite sports games, try out different games, meet their heroes, experience new products and make new friends.
GG22 presents, in addition to the KPN eDivision Finals, a program with a wide range of important esports competition games such as racing, golf and extreme sports. In addition, a stage program with entertainment is planned, there is an Eredivisie Zone, an Expo Area, one can participate in a LAN party and active gaming and sports can be played in the Active Gaming Zone.
GG22 is about the best against the best esports players, fair play, and great gaming with your friends. The event provides a festival environment with various sports activities focused on respectful interaction with teammates, opponents and other visitors. GG22 should leave an unforgettable impression by offering visitors young and old an ultimate gaming and festival experience. Made possible by the sports gaming knowledge and experience of DreamHack Sports Games, the professional top location MECC Maastricht, the fame and experience of the KPN eDivision and the supply of well-known top athletes, influencers and creators.
Roger Lodewick, CEO DreamHack Sports Games: “Sports gaming is becoming increasingly popular. Since DreamHack Sports Games focuses exclusively on transforming traditional sports [IP’s] in esports, creating and hosting an esports and gaming festival specifically designed for sports and sports gaming is a natural step for our company. We want to bring together both the sports world and the sports gaming world, cross-pollinating the huge fan base of traditional sports with the agile and young demographic of sports gamers. Together with our longtime partner Eredivisie and the beautifully renovated MECC Maastricht, we foresee GG DreamHack Sports becoming the benchmark for all sports gaming festivals around the world. ”
Marc Rondagh, Business Development Manager at Eredivisie CV: “As Eredivisie we try to take a step forward with the KPN eDivisie every time. We’ve done that since the launch of the KPN eDivision in 2017, when we launched our partnership with DreamHack Sports Games in 2019 and we’re going to do that next summer with a real two-day festival at MECC Maastricht.
For us, this completes the circle. What started out to get young people excited about the Eredivisie is now really going to happen offline, at a festival where both worlds, online and physical, meet.”
About Dreamhack Sports Games
At DreamHack Sports Games (DHSG), physical sports and esports come together. Founded as part of DreamHack, the global organizer of esports and gaming lifestyle festivals, DHSG combines esports knowledge with the experience of hosting the largest esports events worldwide. DHSG has uniquely put the sports gaming community on the map and created high impact media sports game formats, including more than 15 EA SPORTS FIFA seasons. In addition, DHSG hosts NHL’s online and live esports tournaments, as part of the NHL Gaming World Championship™ and the European eTour, golf’s first esports tour, in partnership with European Tour and Topgolf Entertainment Group. As of 2019, DHSG is an independent company of Modern Times Groups AB, the leading international digital entertainment group, also owner of the esports brands ESL and DreamHack. More information: dreamhacksportsgames.com.
About Eredivisie CV
The KPN eDivisie is an initiative of the Eredivisie CV, in collaboration with the 18 Eredivisie clubs, EA SPORTS™ and DreamHack Sports Games. The KPN eDivision is part of EA SPORTS FIFA Global Series. Within the KPN eDivisie, esports players from the eighteen premier league clubs compete for the championship in the EA SPORTS FIFA 22 game and €50,000 in prize money. For the Eredivisie and the Eredivisie clubs, the KPN eDivisie is an innovative platform to reach young people and increase the involvement of existing fans with their club. The KPN eDivision is made possible by DreamHack Sports Games and KPN. More information at edivisie.co.uk.
About MECC Maastricht
MECCMaastricht has been the leading exhibition, event and conference venue in the Euregion for more than 30 years. MECC Maastricht literally and figuratively goes “beyond boundaries” for client success and visitor experience. The team of professionals is always pushing its limits to exceed expectations. This, combined with its European central location with Belgium and Germany just a stone’s throw away, offers unique, cross-border opportunities.
GG22 will take place on June 4 and 5, 2022 at MECC Maastricht.
The collaboration between DreamHack Sports Games, MECC Maastricht and the Eredivisie CV ensures a top-class sports gaming experience, supported by both the Eredivisie CV and the KPN eDivisie. GG22 will be the place where the gaming community meets and where gaming lifestyle comes alive. Ticketsale starts in January 2022 via ggdreamhacksports.com
