Accor is further expanding its portfolio and launching a new mid-range lifestyle brand, TRIBE. Accor is known for its expertise in the economy and mid-range segments and is now a big name in the luxury hotel sector as well. Accor continues to establish itself in the lifestyle sector in order to offer an ever-expanding range of experiences and meet the needs of its clients and partners.
TRIBE, a tailor-made solution for new needs and wishes
Accor’s new TRIBE brand was created in response to a simple question: more than ever before, travelers are looking for a high-quality hotel experience at an affordable price. TRIBE aims to surprise travelers with original, exciting and carefully curated offerings that focus on style rather than price. TRIBE redefines the traditional hotel experience, allowing guests to live, work and relax in contemporary interiors.