Hyatt has officially opened the first five properties under its new Urcove brand. Three of the hotels are located in Shanghai’s Jing’an, Lujiazui EXPO and Wujiaochang districts, and the other two are in downtown Chengdu and near Nanjing’s southern train station.
Launched in 2019 in partnership with BTG Homeinns Hotels Group, Urcove (short for ‘Your Cove’) is aimed at China’s frequent business traveler ‘road warriors’ and positions itself to compete in the ‘currently underserved upper-midscale segment’.
Each Urcove accommodation features an all-day restaurant, a fitness room open 24 hours a day, a self-service laundry room, meeting space and the multi-purpose ‘Urcove Space’ for business and social gatherings.
