GainingEdge, leading consultancy in the business events and meeting industry, has announced the release of its fifth International Convention Destination Competitive Index Report. This latest edition, unveiled today, provides an in-depth analysis of the world’s leading meeting destinations, focusing on their competitive edge and potential areas for growth.
The 2023 report shifts its attention to three major global regions: Top 30 destinations in Europe, Middle East, and Africa (EMEA), Top 15 in Asia-Pacific and Oceania (APAC), and Top 15 in North and Latin America. These destinations were chosen based on their performance from January 2020 to December 2022, particularly highlighting their success in hosting in-person association meetings.
Excluding virtual Meetings
In an effort to ensure comparability with pre-pandemic data, the report excluded virtual, cancelled, and postponed meetings from its analysis. This decision underscores the unique challenges faced by the industry during the COVID-19 pandemic, including geopolitical issues and disruptions in supply chains and economies.
Singapore Leads
A key highlight from the report is Singapore’s ascent to the top global spot, surpassing Paris. Paris continues to lead in Europe, followed by Barcelona and London. Notably, New York stands as the most competitive destination in the United States and third globally.
Cities to Watch
The report also identifies several cities as benchmarks for success, including Vienna, Brussels, Taipei, Panama City, and Reykjavík. These cities have shown remarkable performance in hosting international conventions, demonstrating their strong positions in the international meeting market.
This edition of the International Convention Destination Competitive Index Report serves as a valuable tool for stakeholders in the MICE industry, offering insights and guidance for future strategies and development.
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