AI is a major buzzword in the events industry at the moment – it seems like everyone is talking about it. However, many of us are left wondering how we can effectively harness its potential. To help you navigate this, here are some key tips on leveraging AI effectively in the events industry:
1 Brainstorming ideas & crafting content
Stuck for ideas? Whether it’s coming up with a location, topic or writing email copy, why not use ChatGPT to get the creative juices flowing? By providing the right prompt, it excels at generating emails that effectively captivate and engage potential attendees, leaving them eager to learn more about your event.
If you’re looking for an easy to use interface, with Cvent’s AI Assistant, you can effortlessly transform your initial draft copy into a polished final version, all within the convenience of your event technology platform.
2 Scheduling
Managing a busy calendar can be a daunting task for event planners, whether it involves conducting site visits, client calls, or coordinating multiple events simultaneously. However, AI can significantly improve their efficiency by automating repetitive tasks and predicting potential scheduling conflicts.
3 Analysing your audience and personalising content to their interests
To increase attendance at your event, begin by analysing your audience to gain insights into their specific interests. Utilise this information to empower your AI tool to personalise and refine your email invitations, effectively capturing recipients’ attention and increasing their interest in attending.
4 Chatbots to streamline conversation
Each year, delegates, speakers, and stakeholders inevitably ask the same types of questions about your event. From event timings and locations to speaker schedules, the list of potential inquiries feels endless. However, you can leverage chatbots on your event website to handle a significant portion of this repetitive work. Not only can they be programmed to provide answers, but they also collect valuable data that you can analyse to enhance future events.
5 Facilitate real-time language translations to reach international audiences
For events that draw an international audience, by utilising AI-powered translation tools, you can break down language barriers and expand your reach, ensuring that all participants can fully engage with the content and make meaningful connections at your event. When using Cvent’s virtual platform, Attendee Hub, you can leverage the integration with Wordly’s AI translations & captions to expand your audience reach and make your event more accessible.
6 AI powered matchmaking
Building professional networks and making connections is a key motivator for attending events. However, finding the right individuals at networking events can be a daunting task for attendees. To assist them in this process, AI can be employed to analyse profiles and interests beforehand, providing each attendee with a customised list of potential connections.
7 Analysing data
Even after your event concludes, attendee engagement remains crucial. By harnessing the power of AI, you can streamline post-event tasks and maximise efficiency. Delegate the task of devising survey questions, collating responses, and creating content summaries to AI, allowing it to handle the heavy lifting.
For more ideas on how to leverage AI, valuable tips on how to write good prompts for ChatGPT, and suggestions on which AI tools can get you started, download the full eBook here.
About Cvent
Cvent is a leading meetings, events, and hospitality technology provider, that offers a comprehensive event marketing and management platform offers to event organisers and marketers for online event registration, venue selection, event marketing and management, virtual and onsite solutions, and attendee engagement. Cvent’s suite of products automate and simplify the event management lifecycle and maximise the impact of in-person, virtual, and hybrid events.
