Skift and IMEX have released a new report:
It is a brand new report by Skift Meetings, produced in partnership with the IMEX Group, which explores the concept of impact and how to ensure meetings and events are catalysts for change.
The importance of meetings and events goes beyond financial ROI and meeting professionals are uniquely positioned to recognize and harness the wide-ranging impact of meetings.
Drive positive impact
The report calls for the industry to become more deliberate in its design, moving beyond a tick-box approach and towards a profound sense of purpose. This shift ensures that meetings effectively drive a positive impact and leave a lasting legacy.
With insights from industry experts, strategies and relevant case studies, this resource gives you a starting point for more impactful, purposeful meetings and events. It’s the ideal entry point for meeting professionals who want to play a crucial role in shaping the future of the industry and society as a whole.
