Well-known luxury Thai hotel brand Anantara Hotels, Resorts and Spas continues its European expansion: the chain will open its first hotel in France next year, with the addition of the Anantara Plaza Nice Hotel. The hotel was previously marketed as part of the Boscolo Collection and is one of eight Boscolo properties being converted under an agreement with NH Hotel Group, operator of the Anantara brand.
Founded in Thailand in 2001, the Anantara brand is gradually expanding into Europe with the rebranding of the Palazzo Naiadi Rome and New York Palace Budapest later this year. In the Netherlands, the NH Hotel Krasnapolsy will become an Anantara,
