South Korea targets mice from the Netherlands

South Korea is quietly trying to achieve growth in the Dutch market. Last year, 33,000 countrymen visited South Korea; hopes are growth to 35,000. This was revealed at an evening hosted by Korea Tourism, along with Korean Airways which operates a direct flight between Amsterdam and Seoul, among others. In particular, the MICE market has the country’s interest.

“The biggest problem is the lack of proper knowledge about the destination,” said director Steve M. Kang of the traffic bureau. ‘And although the whole of Europe is only a small market for us, about ten percent of the total, it is still interesting since the spending is high.’ The Chinese market is by far the largest.