New exhibitor: Hungary

The popularity of Hungary for business tourism, events and incentives grew during the years. Today we can say that a city like Budapest can easily compete with other MICE destinations in Europe and the world. There is also a growing interest however for the rest of the country, outside of the capital. The central location in Europe, the diverse landscape, the rich culture, the high-end gastronomy and long-lasting wine traditions next to the folklore and couleur local really make it an attractive destination.