Saudi Arabian Airlines (SAUDIA) strives to be a leading airline that recognizes its responsibility to the environment and society and considers sustainability management as an integral part of its business strategy. The aim is to promote sustainable flying in the future and to minimize our own emissions. As part of this goal, SAUDIA is committed to several sustainability projects and new environmentally friendly initiatives.
MENA Region Voluntary Carbon Market Initiative: SAUDIA is the first aviation partner to participate in the MENA Region Voluntary Carbon Market Initiative, launched last year. As part of Saudi Arabia’s vision to reach net-zero emissions by 2060 and reduce climate change impacts, the Public Investment Fund (PIF) has established the voluntary carbon market. The initiative reflects the interests of companies that want to reduce their carbon footprint through initiatives and new innovations, such as expanding renewable energy or promoting green hydrogen. Partners in this market are five leading Saudi Arabian companies, including the national airline SAUDIA. SAUDIA’s participation in the voluntary carbon market plays a key role in reducing carbon emissions and is a milestone in the history of the flag carrier.
The Sustainable Flight Challenge (TSFC): The active integration of customer collaboration is another SAUDIA sustainability initiative. SAUDIA conducted the world’s first in-flight sustainability lab, involving guests on flight SV227 from Jeddah to Madrid on May 12, 2022. Guests on board were asked for ideas for more environmentally friendly air travel, both before departure from the airport and before arrival at the destination. A total of 150 interesting ideas were collected from passengers and SAUDIA team members. During the same flight, SAUDIA was also the first in the world to implement Green Points, a program that rewards passengers for their contribution to protecting the environment. By pre-selecting their meals at online check-in, SAUDIA guests can reduce the waste of food and packaging going to landfill and also reduce the weight of onboard supplies, saving fuel. The Green Points program offers passengers the opportunity to travel with less luggage and is encouraged by a generous allocation of Green Points. This approach makes an important contribution to fuel efficiency.
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