MICE to MEET YOU – The Best of Both Worlds
Simply Munich, simply different… This motto perfectly captures the essence of Munich, the capital of Bavaria and a premier destination for unforgettable events. Renowned for its cultural highlights and innovative spirit, the city offers a unique blend of tradition and modernity.
Munich welcomes its visitors with open arms, combining historic charm with a lively atmosphere. With a population of 1.5 million, this dynamic city is not only an economic powerhouse but also a hub brimming with joy, comfort, and hospitality, making it an ideal choice for event planners.
Quality of Life
Numerous studies confirm that Munich offers the highest quality of life in Germany, thanks to its unique combination of urban spaces, nature, and recreational opportunities. A prime example is the Eisbachwelle (Eisbach wave), where surfers and onlookers from around the world gather at the entrance to the Englischer Garten (English Garden). This spot is known for being the largest, best, and most consistent river surfing location in a city, boasting a 40-year surfing history. In 2024, the Eisbachwelle was even voted one of the top 100 most beautiful beaches in the world—Germany’s only entry and ahead of Ipanema Beach.
Innovation and Economic Strength
Munich is characterized by a robust economy, high innovation capacity, and an excellent research environment. Leading global companies, esteemed universities, and a dynamic start-up ecosystem position Munich as a top European hub for technology and sustainable development.
Infrastructure and Location
“Our excellent range of services and the visible high regard for regional value creation are crucial for our optimal event environment,” says Benedikt Brandmeier, Head of Munich Tourism, Events, and Hospitality. Whether for international conferences or exclusive corporate events, the city provides the ideal framework for every occasion. Munich impresses with well-equipped exhibition grounds, versatile conference centres, and innovative event locations. Outstanding hotels and restaurants ensure that guests can enjoy their stay to the fullest. Thanks to its excellent public transport system and easily accessible airport, which connects Munich to over 200 destinations worldwide, travel to and from events is convenient and straightforward.
In this vibrant metropolis, tradition meets the future, comfort aligns with business, and sustainability blends with dynamism. The Munich Convention Bureau is here to assist, providing essential resources, local insights, and networking opportunities to ensure memorable experiences. As a competent partner, they offer impartial and free consulting, developing tailored solutions for your events—from creative incentive trips to large international congresses. Ultimately, all that matters is the success of your event!
