Atout France Nederland and its FRANCE CONVENTION BUREAU convened a MICE Advisory Board recently at the Pillows Grand Boutique Hotel Maurits at the Park in Amsterdam. The meeting brought together key Dutch MICE experts to discuss the current landscape and France’s position within it.
The Advisory Board included representatives from Balance Business Events, IENVENT Travel, incentives & events bv, Incentive Direct, GI Travel, Motivation Travel, @Style2Events, and TUI. These industry professionals, all enthusiastic about the French destination, provided candid feedback on the market. The session was moderated by Tijn Kramer, Chief editor Business Traveler and MICE Benelux at TravMedia, who guided the discussion and ensured a productive exchange of ideas.
Despite acknowledged challenges in the MICE market due to geopolitical and economic factors, the overall perspective from the Dutch MICE sector remains optimistic. Participants expressed the view that France is well-positioned to capitalize on this positive outlook. The meeting provided valuable insights for Atout France and the FRANCE CONVENTION BUREAU as they work to promote France as a leading destination for MICE events.
